The Proscenium at Rockwell

Stef's Note: Proscenium is over 80% sold out and filling up quickly.  It's not very often that a property comes along that truly gets me excited.  I'm a huge fan of Carlos Ott's avant-garde design, and when I heard he was arriving in the Philippines to be the architect for Proscenium, my interest was piqued.  When he finally publicized his design, my expectations were not let down.  Proscenium at Rockwell is without a doubt the most innovative building design the Philippines has ever seen.  It's edgy, futuristic look has the feel of a new-age London or Shanghai tower, and is destined to raise the status of Rockwell Center, and likely the entirety of Manila.

Many times,  a city is remembered by its most iconic avant-garde building.  London has the egg-shaped Swiss RE tower; Shanghai has the Oriental Pearl Tower.  These buildings stand out in the skyline, drawing all attention towards them.  They are edgy, avant-garde, and futuristic.  Unfortunately, at present, there is not one Manila tower that has these characteristics............yet.

With the completion of the Proscenium, I finally feel that the Philippines - at long last - will have its iconic building, that will regularly be pictured in magazines, web publications, and Television, and will transcend as the architectural icon of Metro Manila.

Condos in Cebu

Imagine how exhilarating it would be watching CNN, when a story about Manila comes up, and the routine scene of the now iconic Proscenium is displayed to introduce the city.  Imagine the pride and sense of life accomplishment  that would well up inside of you as you point at the screen and say "I live there.  Right there on the 50th floor".

Now I could go on and on about all the other perks of the development, such as its central placement in Rockwell Center (quickly becoming a smaller and more high-end Fort Bonifacio), but when all is said and done, all that pales in comparison to the prestige that comes with living in The Architectural Icon of Metro Manila.

Investor Note:  I don't normally feel this strongly about a property, so this is very rare.  It is my strong recommendation to all investors to seriously consider The Proscenium at Rockwell.  The Philippines has never had an architect as talented as Carlos Ott, and to be quite honest, I don't see any other developments in the near future that are going to rival the stunning futuristic design that the Proscenium will become.  My strong belief is that the avant-garde design (love it or hate it) will become one of the most (if not the most) iconic buildings in Metro Manila.  With that prestige will come property price increases.  Beyond that, Rockwell Center is quickly becoming the most upscale area in the Philippines and Southeast Asia;  That alone is enough to suggest healthy property value increases in the short to medium term.

If you compare to Manhattan or Hong Kong, a comparable 3-bedroom condo will cost about $2 - $3 million.  That is  300% higher than a Rockwell 3-bedroom.  And it is not hard to see Rockwell Center escalating its stature to a 'Manhattan of Asia'.

It is my strong belief that this is a 'once in a lifetime' opportunity.  Although Rockwell Center has dramatically increased its value over the past few years, I still feel that you are getting in at a very undervalued stage, and that the Rockwell Center, and Proscenium in particular, will see dramatic increases in value in the future.

Developer Description: Rockwell Land Corporation brings you the one of the most luxurious residential development in Makati City – the Proscenium.  With its one of a kind structural design, the Proscenium will set as the new landmark in the city of Makati.  This will soon to rise at Rockwell Center with its 5 exceptional residential towers that will only house 2 to 5 residential units for each floor.  This is to ensure its future residents to have exclusivity and to provide them more generous space in their own home.  At the Proscenium, art, design, and living are brought together for you to experience the perfect symphony of a premium lifestyle.